OrangeKnows

OrangeKnows site (this record)

The site itself as a product: a bilingual static record with a publish gate, a hash chain and no trackers. Built 2026-10-30, public source.

Small-budget ads: three tests before a maker spends $100 on traffic

Three tests before buying traffic: does your unit economics pass, do you already own a winning product photo, can you read four numbers. Fail one and ads only scale the loss.

Listing-ready photos on zero budget: window light, background, scale, hero shot

You do not need a camera or lights. A north window, white paper and a fixed height gets you listing-ready photos. Order and consistency do the rest.

Moving buyers off the platform: a checklist you can finish this month

A platform gives you traffic, not customers. Only three things are portable: the email list, your own site, and the memory of you in a buyer's head.

Pricing handmade work: the cost you are not counting

Most makers price at material plus hours and stay on the floor. Real cost also includes failure rate, platform fees, returns — and why your hours are worth what you claim.

AI for makers: three jobs worth handing over, one that will cost you

Makers dislike AI for good reasons: it averages taste and homogenises content. Three chores are still worth handing over — and one thing, handed over, destroys your premium.